RID started as a couple of close friends wondering what life would look like if they stopped bowing to the cultural pressures to live relatively safe lives and started living life open and whole-hearted in how they related to both their families and others. In doing so, not only did they find a path to being better personally but they showed up more authentically with their families, friends and coworkers. From there, RID developed into a variety of ways for men and women to restore their identity and show up as their true selves where they live, learn, work and play.